riversongs Posted May 23 Report Share Posted May 23 Free Download Certificate In Public Relations And Communication ManagementLast updated 5/2024MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHzLanguage: English | Size: 1.33 GB | Duration: 3h 0mProfessional Certificate in Public Relations and Communication Management by MTF InstituteWhat you'll learnIntroduction to public relations and its typesStructure of department, functions and competencies of PR specialistPR strategy and steps how to create itResearch tools in PRContent creation, media materialsMedia, journalist and influence relationsCrisis managementCampaign event planningMeasurement of effectiveness of PR campaignEthical consideration of PR specialistRequirementsFor a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.DescriptionWelcome to course: Professional Certificate in Public Relations and Communication Management by MTF InstituteYou will know about: what is PR, its types; the structure of PR department, functions of department, competencies of PR specialist and areas of work; what is PR strategy; business goal and PR goal, researches in PR, 5W, The pyramid of levels, what is key message; content creation, media materials, PR documents; media, journalist and influence relations, content marketing; campaign event planning, measurement of PR campaigns, ethical considerations of PR manager; what is crisis management, its tasks, stages, methods and mistakes.Course provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator "The Fintech House of Portugal".MTF is present in 208 countries and has been chosen by more than 400 000 students.Public Relations is a strategic communication process that organizations, individuals, or brands use to build and maintain positive relationships with their target audience, stakeholders, and the public. The goal of PR is to create a favorable image, enhance reputation, and manage perceptions through various communication channels.PR Management involves planning, executing, and monitoring communication strategies to achieve specific objectives, such as promoting a product, managing a crisis, or building brand awareness. It encompasses activities like media relations, event planning, social media management, and crisis communication.Learning about PR is crucial for companies and managers for several reasons:Building and Maintaining Reputation: A positive public image is essential for the success of any organization. PR helps in shaping public perception and building a strong, favorable reputation.Effective Communication: PR teaches effective communication strategies that allow organizations to convey their messages clearly and persuasively, fostering understanding and positive relationships with the audience.Crisis Management: In times of crisis, effective PR can help minimize damage to a company's reputation. Understanding how to handle and communicate during crises is a vital skill for managers.Media Relations: PR equips managers with the skills to interact with the media, ensuring that their messages are accurately portrayed in news outlets and other public platforms.Brand Building: PR plays a significant role in brand building by creating and maintaining a consistent brand image. It helps in differentiating a company or product in a competitive market.Stakeholder Engagement: Understanding PR is crucial for engaging with various stakeholders, including customers, employees, investors, and the community. It fosters positive relationships and loyalty.For managers in different domains, PR knowledge supports career development by:Enhancing Leadership Skills: PR skills contribute to effective leadership by providing managers with the ability to inspire and motivate teams, especially during challenging times.Building Relationships: PR fosters relationship-building skills, which are essential in managerial roles for collaborating with internal teams, external partners, and stakeholders.Strategic Decision-Making: PR knowledge enables managers to make informed and strategic decisions regarding communication, marketing, and overall organizational strategy.Adaptability: In a dynamic business environment, PR skills help managers adapt to changing circumstances, especially in the face of crises or challenges.Career Advancement: Managers with PR expertise are often better positioned for career advancement, as they can contribute to the overall success and positive image of the organizations they work for.In summary, learning about PR is crucial for companies and managers as it helps in building and maintaining a positive public image, fostering effective communication, managing crises, and supporting overall career development in various domains.OverviewSection 1: IntroductionLecture 1 Welcome to MTFLecture 2 Onboarding to learning processSection 2: Public Relations and Communication ManagementLecture 3 IntroductionLecture 4 PR tasks, competenciesLecture 5 PR strategyLecture 6 Research tools in PRLecture 7 Content & media material in PRLecture 8 Media relations in PRLecture 9 Crisis managementLecture 10 Planning, measurement, ethicsSection 3: Public Relations and Communication Management SummaryLecture 11 Foundations of Public RelationsLecture 12 Identifying and Building Relationships with StakeholdersLecture 13 Strategic Research for Public RelationsLecture 14 Developing a Strategic Communication PlanLecture 15 Traditional Media RelationsLecture 16 Content Creation for Public RelationsLecture 17 The Power of Social Media in PRLecture 18 Events for Public RelationsLecture 19 Crisis CommunicationLecture 20 Measurement and EvaluationSection 4: Press Release Preparing GuidelinesLecture 21 Understanding the Press ReleaseLecture 22 Finding Your StoryLecture 23 Crafting the Perfect Headline and LeadLecture 24 The Body - Turning Your Story into NewsLecture 25 Boilerplate, Call to Action, and Contact InformationLecture 26 Formatting, Style, and AccuracyLecture 27 Distributing Your Press ReleaseLecture 28 Press Release Ethics and Best PracticesLecture 29 Measuring SuccessSection 5: Interactive Part, Next Steps and Answers to QuestionsLecture 30 Interactive PartLecture 31 Congratulations with finishing from MTFLecture 32 Lets continue your learning with full size MBA programNo special requirements. Course for any who want to build a career at public relations, advertising, marketing, management, SMM, also for the ones who want to improve their business.,Public Relations is a strategic communication process that organizations, individuals, or brands use to build and maintain positive relationships with their target audience, stakeholders, and the public. The goal of PR is to create a favorable image, enhance reputation, and manage perceptions through various communication channels. PR Management involves planning, executing, and monitoring communication strategies to achieve specific objectives, such as promoting a product, managing a crisis, or building brand awareness. It encompasses activities like media relations, event planning, social media management, and crisis communication. Learning about PR is crucial for companies and managers for several reasons: Building and Maintaining Reputation: A positive public image is essential for the success of any organization. PR helps in shaping public perception and building a strong, favorable reputation. Effective Communication: PR teaches effective communication strategies that allow organizations to convey their messages clearly and persuasively, fostering understanding and positive relationships with the audience. Crisis Management: In times of crisis, effective PR can help minimize damage to a company's reputation. Understanding how to handle and communicate during crises is a vital skill for managers. Media Relations: PR equips managers with the skills to interact with the media, ensuring that their messages are accurately portrayed in news outlets and other public platforms. Brand Building: PR plays a significant role in brand building by creating and maintaining a consistent brand image. It helps in differentiating a company or product in a competitive market. Stakeholder Engagement: Understanding PR is crucial for engaging with various stakeholders, including customers, employees, investors, and the community. It fosters positive relationships and loyalty.,For managers in different domains, PR knowledge supports career development by: Enhancing Leadership Skills: PR skills contribute to effective leadership by providing managers with the ability to inspire and motivate teams, especially during challenging times. Building Relationships: PR fosters relationship-building skills, which are essential in managerial roles for collaborating with internal teams, external partners, and stakeholders. Strategic Decision-Making: PR knowledge enables managers to make informed and strategic decisions regarding communication, marketing, and overall organizational strategy. Adaptability: In a dynamic business environment, PR skills help managers adapt to changing circumstances, especially in the face of crises or challenges. Career Advancement: Managers with PR expertise are often better positioned for career advancement, as they can contribute to the overall success and positive image of the organizations they work for.,In summary, learning about PR is crucial for companies and managers as it helps in building and maintaining a positive public image, fostering effective communication, managing crises, and supporting overall career development in various domains.Homepagehttps://www.udemy.com/course/certificate-in-public-relations-and-communication-management/Download ( Rapidgator )https://rg.to/file/028606771f47486a2149f1380f0c812d/lkitq.Certificate.In.Public.Relations.And.Communication.Management.part2.rar.htmlhttps://rg.to/file/08132ff9c1dbbc6039288296ee5f53b6/lkitq.Certificate.In.Public.Relations.And.Communication.Management.part1.rar.htmlUploadgighttps://uploadgig.com/file/download/0F1b31a1d23Bb563/lkitq.Certificate.In.Public.Relations.And.Communication.Management.part2.rarhttps://uploadgig.com/file/download/a5B824cB650a4873/lkitq.Certificate.In.Public.Relations.And.Communication.Management.part1.rarFikperhttps://fikper.com/1tGo0bQd6o/lkitq.Certificate.In.Public.Relations.And.Communication.Management.part2.rar.htmlhttps://fikper.com/fhvYlcB1iv/lkitq.Certificate.In.Public.Relations.And.Communication.Management.part1.rar.htmlNo Password - Links are Interchangeable Link to comment Share on other sites More sharing options...
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