oaxino Posted March 29 Report Share Posted March 29 The 4 Fundamentals Of Selling Tickets And MerchandisePublished 3/2024MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHzLanguage: English | Size: 3.57 GB | Duration: 2h 49mHarness the power of the 4 fundamentals to meet your sports organisation's commercial goals sustainablyWhat you'll learnRecognize the staggering "cost of doing nothing" in sports organizations and why it is a problemUnderstand the Data Talks 4 fundamentals and their pivotal role in selling tickets, merchandise, and negotiating sponsorship agreements of higher valueImplement the 4 Fundamentals Method to create sustainable revenue streams for your sports organizationGain insights from global success stories, learning how the 4 fundamentals fuel increased supporters, superior sales, and substantial revenue growthRequirementsNo special requirements needed beyond understanding the commercial activities and structures of a sports organisationThis course is very accessible and digestable and is perfect for all types of learnersDescriptionIn "The 4 Fundamentals of Selling More Tickets and Merchandise," we delve into the critical role Data Talks' 4 Fundamentals play in building and sustaining revenue streams for all types of sports organisations, including but not limited to clubs, leagues, and federations.This course addresses the financial challenges many clubs face today, attributing their struggles to a common root cause - the failure to leverage supporter data effectively. By analysing past scenarios, we identify the pitfalls that have hindered clubs from thriving financially in recent years and discover why some continue to face challenges. Moreover, we analyse real-life case studies of sports organisations that have used these 4 Fundamentals to see the results they have achieved thus far.Key Course Highlights: An introduction to the "Cost of doing nothing"Fundamental 1: Grow your supporter base, continuouslyThe significance of this and the challenges organisations face when trying to grow their supporter basesAn introduction to gamificationDive deeper into a real-life success caseFundamental 2: Collect supporter data with contact information and merge it with your other dataThe significance of this and the challenges organisations in doing thisDive deeper into a real-life success caseFundamental 3: Find out which supporter segments you should target with your campaignsThe power of segmentationStatic vs Dynamic segmentationSupporter Lifetime ValueFundamental 4: Send out relevant offers to those segments in a way that supporters will really appreciatePersonalisationA/B testingWhy the 4 fundamentals are keyA/B testingIncreasing average purchase valueCreating Sustainable RevenueMisconceptions about creating sustainable revenue streamsPowering the 4 FundamentalsBy the end of this course, you will be equipped with the knowledge and tools needed to navigate the dynamic landscape of creating sustainable revenue streams for your sports organisation through the 4 Fundamentals. Whether you're steering an established organisation or aspiring to launch a new one, this course empowers you to transform challenges into opportunities, making informed decisions that ensure your organisation's financial success and longevity.OverviewSection 1: IntroductionLecture 1 Course OverviewLecture 2 The cost of doing nothingLecture 3 How the 4 fundamentals came into beingLecture 4 What are the 4 fundamentals of selling tickets and merchandise?Section 2: Grow your supporter base, continuouslyLecture 5 Introduction to grow your supporter base, continuouslyLecture 6 Why it's important to grow your supporter base and contact database continuouslyLecture 7 Why sports organisations struggle to grow their supporter baseLecture 8 Privacy concerns as a barrier to growing supporter basesLecture 9 Using gamification to grow your supporter baseLecture 10 Other strategies for growing your supporter basesLecture 11 Real life success story to take inspiration fromSection 3: Collect supporter data with contact information and merge it with other dataLecture 12 Collect supporter information data with contact and merge it with other dataLecture 13 Why it is crucial for sports organisations to get this fundamental rightLecture 14 The "other data" to merge with your supporters' contact informationLecture 15 Why sports organisations struggle to collect and merge all their dataLecture 16 Real life success story to take inspiration fromSection 4: Find out which supporter segments to target with campaignsLecture 17 The importance of finding the right audience to target with your campaignsLecture 18 Finding "the right audience" to targetLecture 19 50 dynamic segments that can elevate your ROI and drive profitabilityLecture 20 The importance of segmentation for sports organisationLecture 21 Static vs Dynamic segmentationLecture 22 Calculating supporter lifetime valueLecture 23 Real life success story to take inspiration fromSection 5: Send relevant offers in a way that supporters will really appreciateLecture 24 Why you sports organisations should not jump to personalisationLecture 25 The difference between personalisation and customisationLecture 26 A club generated a 6 figure revenue from targeting only 2% of its supporter baseLecture 27 The importance of personalising across various channelsLecture 28 A/B TestingLecture 29 Real life success story to take inspiration fromSection 6: Why the 4 fundamentals are key to creating sustainable revenue streams in sportsLecture 30 Why the 4 Fundamentals are key and Business Insider's assessment of Data TalksLecture 31 How to increase your supporter's average purchase valueLecture 32 Real life success story to take inspiration fromLecture 33 The importance of creating sustainable revenue streamsLecture 34 Sustainable revenue creation should never be at fans' expense (case study)Lecture 35 Commonly held misconceptions around creating sustainable revenue streamsLecture 36 Even more misconceptions about creating sustainable revenue streams in sportsSection 7: Powering the 4 FundamentalsLecture 37 How to power the 4 fundamentals - guidelines for tools and systems to useLecture 38 How the Data Talks Sports Platform worksLecture 39 CDP Basics to get you startedSection 8: ConclusionLecture 40 Thank you note!Lecture 41 Recap of everything what we have learnt in the courseLecture 42 Summary of the cost of doing nothingLecture 43 Next stepsC-levels in sports organisations such as clubs, leagues and federations,Those keen to learn about data-driven decision making in sports and how to perfectly marry a data strategy to commercial strategyScreenshotsrapidgator.net:https://rapidgator.net/file/6bb7f3a919f9062828dde2ac500b2fb5/ilegq.The.4.Fundamentals.Of.Selling.Tickets.And.Merchandise.part1.rar.htmlhttps://rapidgator.net/file/b9a9ec82f7e6a69836bbbf60f226adab/ilegq.The.4.Fundamentals.Of.Selling.Tickets.And.Merchandise.part2.rar.htmlhttps://rapidgator.net/file/e897b7472a2147f197e373501fb6128f/ilegq.The.4.Fundamentals.Of.Selling.Tickets.And.Merchandise.part3.rar.htmlhttps://rapidgator.net/file/c4aca30951f3115920d28f1891ee50fb/ilegq.The.4.Fundamentals.Of.Selling.Tickets.And.Merchandise.part4.rar.htmlnitroflare.com:https://nitroflare.com/view/9CA58B1CC68CB62/ilegq.The.4.Fundamentals.Of.Selling.Tickets.And.Merchandise.part1.rarhttps://nitroflare.com/view/B6EF294DD65AAB9/ilegq.The.4.Fundamentals.Of.Selling.Tickets.And.Merchandise.part2.rarhttps://nitroflare.com/view/1719BE19C29BA32/ilegq.The.4.Fundamentals.Of.Selling.Tickets.And.Merchandise.part3.rarhttps://nitroflare.com/view/136B22A47D1D723/ilegq.The.4.Fundamentals.Of.Selling.Tickets.And.Merchandise.part4.rar Link to comment Share on other sites More sharing options...
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