oaxino Posted March 22, 2023 Report Share Posted March 22, 2023 Mastering Account-Based MarketingPublished 3/2023MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 665.88 MB | Duration: 1h 15mAccount based MarketingWhat you'll learnIn this course, students will learn about Account-Based Marketing (ABM)In this course, students will learn ABM importance in B2B BusinessIn this course, students will learn about various components of ABMIn this course, students will learn about Future of Account Based MarketingIn this course, students will learn about Emerging trends in ABMRequirementsBasic knowledge of marketing principles and concepts. Familiarity with sales and lead generation strategies. Understanding of customer relationship management (CRM) tools and techniques. Basic proficiency in using digital marketing platforms and tools. Strong communication and interpersonal skills to work effectively with cross-functional teams. Access to a computer and reliable internet connection to participate in online activities and access course materials.DescriptionIn this course, you will learn the fundamentals of ABM, a strategic marketing approach that focuses on targeting and engaging key accounts to drive revenue growth.We will start by introducing you to the basics of ABM, including the benefits of this approach, and the key principles of ABM. We will also cover account selection and segmentation, which is an important step in developing a successful ABM strategy.Next, we will dive deeper into the tactics and tools used in ABM, such as content creation and optimization, campaign execution, and measurement and analysis. You will learn how to personalize messaging and offers, coordinate sales and marketing efforts, and choose the right ABM tools for your organization.Finally, we will explore the future of ABM, including emerging trends, predictive analytics, and AI in ABM, as well as future opportunities and challenges. You will also learn about the tools and techniques needed to stay ahead in ABM.This course is ideal for marketing and sales professionals who are looking to increase their revenue and customer base through a targeted, account-centric approach.By the end of this course, you will have a comprehensive understanding of ABM and the tools and techniques needed to execute a successful ABM strategyOverviewSection 1: Introduction to Account based MarketingLecture 1 IntroductionLecture 2 Benefits of Account Based MarketingLecture 3 Tradition marketing vs. Account based MarketingLecture 4 Role of Account based Marketing in B2B MarketingSection 2: Section 2 Account Selection and SegmentationLecture 5 Identifying high-value target accountsLecture 6 Developing ideal customer profiles (ICPs)Lecture 7 Account segmentation and prioritizationLecture 8 Tools and techniques for selecting target accountsSection 3: Section 3: Persona DevelopmentLecture 9 Creating buyer personas for key decision makersLecture 10 Understanding the buyer's journey and pain pointsLecture 11 Mapping content to personasLecture 12 Tools and techniques for persona developmentSection 4: Section 4: Content Creation and OptimizationLecture 13 Developing content strategies for Account Based MarketingLecture 14 Types of content for different stages of the buyer's journeyLecture 15 Optimizing content for different channels (e.g., email, social media, website)Lecture 16 Tools and techniques for content creation and optimizationSection 5: Section 5: Campaign ExecutionLecture 17 Creating customized campaigns for target accountsLecture 18 Personalizing messaging and offersLecture 19 Coordinating sales and marketing effortsLecture 20 Tools and techniques for campaign executionSection 6: Section 6: Measurement and AnalysisLecture 21 Setting Account based Marketing campaign goals and Key performance indicatorsLecture 22 Measuring and analysing campaign performanceLecture 23 Using data to improve future ABM campaignsLecture 24 Tools and techniques for measurement and analysisSection 7: Section 7: ABM Tools and TechnologyLecture 25 Overview of ABM platforms and toolsLecture 26 Choosing the right tools for your organizationLecture 27 Integrating ABM with your existing marketing technology stackLecture 28 Tools and techniques for ABM technologySection 8: Section 8: Future of ABMLecture 29 Emerging trends in ABMLecture 30 Predictive analytics and AI in ABMLecture 31 Future opportunities and challengesLecture 32 Tools and techniques for staying ahead in ABMThis course is designed for marketing professionals, sales professionals, and business owners who are interested in implementing Account-Based Marketing (ABM) strategies for their organization. It is also suitable for individuals who want to expand their knowledge and skills in the field of B2B marketing.Download linkrapidgator.net:https://rapidgator.net/file/4eefbdb3a506533e7d78c35736d8ef29/tvlvu.Mastering.AccountBased.Marketing.rar.htmluploadgig.com:https://uploadgig.com/file/download/Be2a979716d7a8d1/tvlvu.Mastering.AccountBased.Marketing.rarnitroflare.com:https://nitroflare.com/view/2A17677760A72D2/tvlvu.Mastering.AccountBased.Marketing.rar1dl.net:https://1dl.net/7ez0jacmleti/tvlvu.Mastering.AccountBased.Marketing.rar Link to comment Share on other sites More sharing options...
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