Lynda - Crisis Communication Fundamentals

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Lynda - Crisis Communication Fundamentals

English | 1h 02m | AVC (.mp4) 1280x720 30fps | AAC 48KHz 2ch | 336 Mb

Genre: eLearning

 

 

Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this course, business communication expert Laura Bergells walks you through the process of preparing your organization to communicate with employees, customers, suppliers, media, and the public at large. She'll cover identifying audiences, asseMbling a crisis response team, crafting an initial statement, and evaluating your response once the crisis has passed.

 

Topics include:

* Defining crisis

* Responding quickly and confidently

* Identifying audiences

* Building your crisis response team

* Developing proactive and reactive statements

* Assessing your post-crisis response

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