Jump to content

The Power of Connection The New Brand Strategy for Fashion, Beauty and Lifestyle Companies


Recommended Posts

The Power of Connection: The New Brand Strategy for Fashion, Beauty and Lifestyle Companies
08211b643efd1f50071d2bfc0a95abd1.webp
The power of connection
by Stefania Saviolo


English | 2025 | ISBN: 9791281627277 | 205 pages | True EPUB | 8.92 MB
THE POWER OF CONNECTION How can brands build authentic connections with their customers and communities? How can they stay true to their identity and deep-rooted DNA while evolving to meet market demands? How can they align their signature with the customer experience? At a time when brands face the paradox of unparalleled technological connectivity yet struggle to build meaningful relationships with their audiences, The Power of Connection seeks to answer these questions with a unique focus on symbol-intensive and community-driven industries such as fashion, luxury, and beauty At its core, the book introduces the idea of the "connected brand," a framework that brings together all the key elements of brand strategy-from DNA and positioning to creating memorable, signature customer experiences. It shows how a brand, while staying true to its roots, can expand into new markets through strategic collaborations and brand extensions. The book concludes with an exploration of four brand archetypes-authority, icon, lifestyle, and cult-demonstrating how brands build symbolic value and become part of our lives.



423b519448d4e936894130c701f35288.jpg

[b]Uploady[/b]
https://uploady.io/g7rzgu8asnbg/rrpkt.7z
RapidGator
https://rg.to/file/27219a6348ed7e978ead56bbb4f154d1/rrpkt.7z.html
[b]UploadCloud[/b]
https://www.uploadcloud.pro/fthpewlscfah/rrpkt.7z.html
Fikper
https://fikper.com/kCbJq6Fpr0/rrpkt.7z.html
FreeDL
https://frdl.io/wlyl73b0e45z/rrpkt.7z.html


Link to comment
Share on other sites

Please sign in to comment

You will be able to leave a comment after signing in



Sign In Now
×
×
  • Create New...