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Aaker on Branding (2nd Edition)


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Aaker on Branding: The Playbook to Building Strong Brands
English | 2025 | ISBN: 163698665X | 209 Pages | PDF | 2 MB
This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker's concepts effectively.


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