Introduction to Sales and Marketing Analytics Theories & Cases

[bookbestseller]

Introduction to Sales and Marketing Analytics: Theories & Cases (Data Analytics Series: Unleashing the Power of Data for Business Growth and Innovation) by André MAGRINI
English | September 10, 2024 | ISBN: N/A | ASIN: B0DGQLQN8Q | 372 pages | EPUB | 1.91 Mb
Introduction to Sales and Marketing Analytics: Theories & Cases is a comprehensive guide that explores the transformative power of data analytics in sales and marketing. Combining foundational theories with real-world case studies, this book is designed to help professionals at all levels understand how to harness data to drive business success.

In this book, you will learn:The evolution of data-driven decision-making in sales and marketing.How predictive analytics can help anticipate customer needs and boost engagement.Practical applications of AI and machine learning in crafting more effective marketing campaigns.How leading companies use real-time analytics to optimize customer journeys and improve sales performance.Techniques to measure and prove ROI using key performance indicators (KPIs).This book offers a blend of theoretical insights and practical examples, making it an invaluable resource for anyone looking to elevate their business strategy through data. Whether you're a seasoned professional or new to the world of analytics, Introduction to Sales and Marketing Analytics will equip you with the tools and knowledge needed to thrive in today's data-driven market.

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