Business Research Methods, 3rd Edition

[bookbestseller]

Business Research Methods
by Christina Quinlan;Barry Babin;Jon Carr;Mitch Griffin;William G. Zikmund;
English | 2024 | ISBN: 1473791340 | 432 pages | True EPUB | 17.2 MB

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

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