kingers Posted May 11 Report Share Posted May 11 The Complete Market Research Bootcamp For 2023 Published 6/2023 MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz Language: English | Size: 7.01 GB | Duration: 10h 48mDon't just learn, but MASTER core research methodologies, and learn how to leverage AI to supercharge how you work! What you'll learn Understand the different market research methodologies Learn the benefits and trade-offs of the different methodologies Understand when and how you should be applying different methodologies Apply a framework to guide you through your market research project Learn about qualitative methods such as interviews, focus groups and ethnography Learn about quantitative methods such as surveys and social media monitoring Acquire essential project management skills to effectively manage your research projects Learn how to use generative AI tools to aid and augment your work Requirements No experience needed - but some knowledge of basic functions in Excel or Google Sheets will help No paid software required - I teach you how to do everything with Excel / Google Sheets or free software Description Today, possessing fundamental skills in market research isn't just a good to have; it's essential! Don't believe me? A recent global study by Tableau and Forrester found that 82% of managers and business leaders "expect basic data literacy from employees in every department." And yet, only 40% of employees report having the "data skills they're expected to have."The truth is, in today's world, everyone needs strong foundations in data literacy. But if you want to get ahead, you need more than foundational skills and knowledge. You need expertise!With a Masters degree in information science, I have more than 10 years of experience building data science and research teams at large-scale advertising agencies and research firms, as well as working with global brands helping business leaders make better, evidence-based decisions. This course has been designed and built around my 10+ years of experience working with and teaching global brands, agencies, consultancies and even governments how to conduct market research effectively.If you're looking for a zero-to-hero course in market research that covers a wide range of methodologies, look no further. In this course, I'll cover the fundamentals of market research, and deep dive into each of the core methodologies such as interviews, ethnography and surveys. We'll even explore how you can use generative AI tools, such as ChatGPT, to augment how you work.Some of the key topics covered include:The different types of research methodologies, from primary and secondary to qualitative to quantitative.Writing an effective research brief.Conducting secondary research (aka desktop research), from statistical analysis to literature reviews.Deep dives on qualitative methods including interviews, focus groups, shop-alongs and ethnography.Deep dives on quantitative methods like online surveys, social media monitoring and A/B testing.Managing research projects effectively using project management fundamentals and software.Qualitative and quantitative data analysis.Using generative AI tools, like ChatGPT, to supercharge your workflows.You'll also have opportunities to apply what you've learned through a multi-stage case study. And my course is packed with tons of downloadable resources, templates, guides and checklists that will make you a research superhero.So whether you're an entrepreneur looking to acquire skills to test and validate ideas, or considering a career in the market research industry, or just looking to level up your data skills, this is the course for you! Overview Section 1: Introduction Lecture 1 About the instructor Lecture 2 About the course Section 2: Market Research Unpacked Lecture 3 Why market research? Lecture 4 Types of market research Lecture 5 Market research focus areas Lecture 6 Market research methodology Section 3: Market Research Framework Lecture 7 Starting with purpose Lecture 8 Market research framework Lecture 9 The market research brief Lecture 10 Unpacking your research objective Lecture 11 Market research and project management Section 4: Secondary Research Lecture 12 Secondary research overview Lecture 13 Essential data sources for secondary research Lecture 14 How to use Google trends Lecture 15 How to use Google keyword planner Lecture 16 Searching for peer reviewed articles Lecture 17 Using AI to summarize long form content Lecture 18 Competitor analysis Lecture 19 Case Study Part 1: Briefing Lecture 20 Case Study Part 1: Results Lecture 21 Using AI to create a slides presentation Section 5: Primary Research Overview Lecture 22 Types of primary Lecture 23 Outsourcing vs DIY Lecture 24 Incentives for primary research participants Section 6: Primary Research - Qualitative Lecture 25 Qualitative methods overview Lecture 26 Downloadable Resources for Qualitative Methods Lecture 27 In-depth Interviews (IDI) Lecture 28 Focus groups Lecture 29 Shopalong Lecture 30 Ethnography Lecture 31 Analyzing qualitative data Lecture 32 Case Study Part 2: Briefing Lecture 33 Case Study Part 2: Results and demo of qual data coding Lecture 34 Using AI to analyze qualitative data Section 7: Primary Research - Quantitative Lecture 35 Quantitative methods overview Lecture 36 Downloadable Resources for Quantitative Methods Lecture 37 Online surveys Lecture 38 Programming a survey Lecture 39 Analyzing survey data Lecture 40 Survey data cleaning Lecture 41 Using AI with online surveys Lecture 42 Case Study Part 3: Briefing Lecture 43 Case Study Part 3: Results Lecture 44 Social media monitoring Lecture 45 Demo of social media monitoring tool Lecture 46 A/ B Testing Lecture 47 Calculating statistical significance for an A/B test Lecture 48 Case Study Part 4: Briefing Lecture 49 Case Study Part 4: Results Lecture 50 Other quantitative methods Section 8: Course Wrap-up Lecture 51 Course recap and congrats! 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