The Complete Marketing Psychology Masterclass + Certificate

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Free Download The Complete Marketing Psychology Masterclass + Certificate
Published: 11/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 843.83 MB | Duration: 4h 0m
Internationally Accredited Course | Learn Practical Marketing Psychology, Neuromarketing, Consumer Psychology Techniques

What you'll learn
Learn the fundamentals of marketing psychology and its significance in effective marketing strategies.
Understand the importance of knowing your audience for better marketing outcomes.
Examine how decision-making and choice psychology affect consumer actions.
Apply Cialdini's principles of influence to enhance your marketing effectiveness.
Gain practical techniques for crafting compelling copy using psychological insights.
Requirements
None. Just a smartphone / tab / computer / laptop with speakers/ headphone.
Description
Welcome to this IRAP Accredited Certification Marketing Psychology.Unlock the secrets of consumer behavior with our online Marketing Psychology course. Dive into the fascinating world of psychological pricing and discover how pricing strategies influence purchasing decisions. Explore color psychology marketing to understand the impact of colors on consumer emotions and choices. This course combines psychology and marketing to equip you with essential tools for effective market research.Learn from top consumer psychology books and gain insights into consumer behavior and consumer behaviour patterns. Our course offers a comprehensive Overview of behavioral economics and its relevance to marketing strategies. With a focus on neuromarketing, you'll delve into how neuroscience influences buying decisions.Whether you're looking for a marketing psychology course free or a structured marketing psychology course online, we provide flexible options to suit your needs. This course is perfect for anyone interested in psych marketing, from students pursuing a marketing psychology degree to professionals seeking marketing psychology jobs.Enhance your skills with insights from renowned marketing psychology books and learn to apply these concepts in real-world scenarios. Join us to master the psychology of marketing and elevate your career in this dynamic field. Enroll now to explore the intersection of psychology and marketing and unlock your potential!In this course, you will learn:· Introduction to Marketing Psychology· The Importance of Understanding Your Audience in Marketing Psychology· Ethical Considerations in Marketing Psychology· Key Theories in Consumer Behavior in Marketing Psychology· The Psychology of Decision-Making and Choice in Marketing Psychology· Cialdini's Principles of Influence in Marketing· The Power of Perception and Branding· Understanding Consumer Behavior· The Consumer Decision-Making Process according to Marketing Psychology· The Role of Emotions in Purchasing Decisions· Cognitive Biases and Their Impact on Consumer Behavior· Practical Examples of Consumer Behavior Analysis· The Psychology of Language and Messaging in Marketing· Marketing Psychology Techniques for Crafting Compelling Copy· The Role of Storytelling in Marketing· Applying Behavioral Insights to Campaign Design· The Role of Colors, Fonts, and Visual Elements in Marketing· Marketing Psychology Techniques for Creating Emotionally Resonant Campaigns· Practical Steps for Planning and Executing a Marketing Campaign according to Marketing Psychology· Understanding Price Sensitivity and Consumer Perception· Techniques for Psychological Pricing· The Role of Scarcity and Urgency in Pricing Strategies· The Psychology of Social Media Engagement· Techniques for Influencer Marketing and Social Proof· The Role of Personalization in Digital Marketing· The Psychology of Customer Satisfaction and Retention· Marketing Psychology Techniques for Building and Maintaining Customer Loyalty· The Role of Customer Experience in Brand Perception· Developing a Comprehensive Marketing Strategy through Marketing Psychology: Step-by-Step· Applying Marketing Psychological Techniques in Various Marketing Channels: Step-by-Step· Troubleshooting Common Marketing Challenges through Marketing Psychology: Step-by-Step· Guided Exercises for Practicing Marketing Techniques: Step-by-Step· Leveraging Neuroscience in Marketing· The Role of Behavioral Economics in Marketing Decisions· Ethics and Professional Practice in Marketing Psychology
Overview
Section 1: Introduction to Marketing Psychology
Lecture 1 Introduction to the Course
Lecture 2 Free Download Course Manual
Lecture 3 Introduction to Marketing Psychology
Lecture 4 The Importance of Understanding Your Audience in Marketing Psychology
Lecture 5 Ethical Considerations in Marketing Psychology
Section 2: Theories and Consumer Behavior
Lecture 6 Key Theories in Consumer Behavior in Marketing Psychology
Lecture 7 The Psychology of Decision-Making and Choice in Marketing Psychology
Lecture 8 Cialdini's Principles of Influence in Marketing
Lecture 9 The Power of Perception and Branding
Lecture 10 Understanding Consumer Behavior
Lecture 11 The Consumer Decision-Making Process According to Marketing Psychology
Lecture 12 The Role of Emotions in Purchasing Decisions
Lecture 13 Cognitive Biases and Their Impact on Consumer Behavior
Lecture 14 Practical Examples of Consumer Behavior Analysis
Section 3: Messaging and Campaign Design
Lecture 15 The Psychology of Language and Messaging in Marketing
Lecture 16 Marketing Psychology Techniques for Crafting Compelling Copy
Lecture 17 The Role of Storytelling in Marketing
Lecture 18 Applying Behavioral Insights to Campaign Design
Lecture 19 The Role of Colors, Fonts, and Visual Elements in Marketing
Lecture 20 Marketing Psychology Techniques for Creating Emotionally Resonant Campaigns
Lecture 21 Practical Steps for Planning and Executing a Marketing Campaign According to Mar
Section 4: Pricing Strategies and Perception
Lecture 22 Understanding Price Sensitivity and Consumer Perception
Lecture 23 Techniques for Psychological Pricing
Lecture 24 The Role of Scarcity and Urgency in Pricing Strategies
Section 5: Digital Marketing and Social Media
Lecture 25 The Psychology of Social Media Engagement
Lecture 26 Techniques for Influencer Marketing and Social Proof
Lecture 27 The Role of Personalization in Digital Marketing
Section 6: Customer Satisfaction and Campaign Execution
Lecture 28 The Psychology of Customer Satisfaction and Retention
Lecture 29 Marketing Psychology Techniques for Building and Maintaining Customer Loyalty
Lecture 30 The Role of Customer Experience in Brand Perception
Lecture 31 Developing a Comprehensive Marketing Strategy through Marketing Psychology
Lecture 32 Applying Marketing Psychological Techniques in Various Marketing Channels Step-b
Lecture 33 Troubleshooting Common Marketing Challenges through Marketing Psychology Step-by
Lecture 34 Guided Exercises for Practicing Marketing Techniques Step-by-Step
Lecture 35 Leveraging Neuroscience in Marketing
Lecture 36 The Role of Behavioral Economics in Marketing Decisions
Lecture 37 Ethics and Professional Practice in Marketing Psychology
Section 7: Getting Certified
Lecture 38 Download Customized Certificate
This course is perfect for anyone interested in marketing psychology, regardless of experience.,Ideal for business owners wanting to improve their marketing strategies.,Great for students pursuing careers in marketing or psychology.,Designed for professionals seeking to enhance their understanding of consumer behavior.,Those curious about how emotions affect purchasing decisions will find valuable insights.

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