Personalized: Customer Strategy in the Age of AI [Audiobook]

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[b]Personalized: Customer Strategy in the Age of AI [Audiobook]

English | ASIN: B0DJCDV3L3 | 2024 | MP3@64 kbps | ~08:12:00 | 225 MB

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Mark Abraham, David C. Edelman, Christopher Douyard (Narrator), "Personalized: Customer Strategy in the Age of AI"

Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization

Empower Me: Understand each customer's needs and how best to meet them.

Know Me: Win customers' trust and permission to use their data to improve their experience.

Reach Me: Reach out to the right customer, in the right channel, at the right time.

Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI.

Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical.

With detailed examples across industries-including retail, health care, banking, technology, and travel-this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

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