Alex James - Message Matters Most

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Alex James - Message Matters Most | 353 MB

Here's What You Get Inside:
Get the step-by-step Messaging Clarity System that:
- Positions your business
- Uncovers your brand's differentiated message
- Gives you the exact words to express it simply
And it's only 84 minutes (because courses shouldn't take weeks to complete).






Lesson 1
- Understand why most marketing feels the same.
- See the impact a singular, powerful message makes.5 minutes 6 seconds

Lesson 2
- Get clear on what positioning is & the 2 types of positioning.
- Dissect THE most effective positioning play of the last 10 years [hint: it didn't come from Apple or Nike or any 'brand']7 minutes 13 seconds

Lesson 3
Learn the exact formula to achieve perfect positioning.5 minutes 39 seconds

Lesson 4
- Get clear on exactly what your customer actually wants from you.
- Determine what level of education they need before they'll feel comfortable buying.13 minutes 18 seconds

Lesson 5
- Get clear on the 5 possible stages your category is in today.
- After this lesson, you'll know what you should lead with.13 minutes 14 seconds

Lesson 6
- Discover the 9 core Positioning Narratives.
- After this lesson, you'll know exactly what angle to take.7 minutes 24 seconds

Lesson 7
- These days, brands need more than products - they need opinions.
- After this lesson, you'll have 12 strong opinions that deeply resonate with your customer.7 minutes 28 seconds

Lesson 8
- Get the precise wording formula to convey your value - fast.
- After this lesson, you'll have your 1-liner, elevator pitch, and sales narrative.6 minutes 2 seconds

Lesson 9
- Extract the one idea your prospect must believe before they'll buy your product.8 minutes 14 seconds


Homepage:

https://meaningfulmarketing.thrivecart.com/message-matters-most-lp/

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