Customer Centricity: Focus on the Right Customers for Strategic Advantage, 2024 Edition [Audiobook]

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[b]Customer Centricity: Focus on the Right Customers for Strategic Advantage, 2024 Edition [Audiobook]

English | ASIN: B0D7QYQB4N | 2024 | 3 hours and 4 minutes | M4B@192 kbps | 254 MB

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Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Star(Palabra Censurada, están prohibidos los referidos y/o Acortadores)-have only recently started to figure this out. Star(Palabra Censurada, están prohibidos los referidos y/o Acortadores) is one of many companies that has successfully executed a pivot that puts the company in a customer-centric mindset, an approach that Wharton professor Peter Fader describes in Customer Centricity. Fader advocates that in the world of customer centricity, there are good customers . . . and then there is pretty much everybody else. In a new preface and afterword to Customer Centricity, Fader reflects on how the landscape has changed over nearly a decade since he first proposed that businesses radically rethink how they relate to customers. Using examples from Star(Palabra Censurada, están prohibidos los referidos y/o Acortadores), Nordstrom, and more, Fader provides insights to help you understand why customer centricity is the new model for success in today's data-driven environment; how the ideas of brand equity and customer asset value help us understand what kinds of companies naturally lend themselves to the customer-centric model and which ones don't; why the traditional models for determining the value of individual customers are flawed; how executives can use customer lifetime value (CLV) and other customer-centric data to make smarter decisions about their companies; and more.

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