Ezra Firestone - Smart Google Ads

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Ezra Firestone - Smart Google Ads | 14.8 GB

WHAT YOU GET?
In Smart Google Ads, you get 8 modules with 91 videos that combine in-depth strategy and step-by-step tutorials to help you leverage the wide-reaching power of Google.






MODULE 1
Crucial Cornerstones Of Google Ads:
- The Goal
- "Why Your Business Needs to Beef Up Google Ads"
- Demand Generation v. Capture Generation
- Google Ads & Your Media Mix
- 4 Pillars of Google Ads
- Strengths & Weaknesses of Google Ads

MODULE 2
Preparing To Run Traffic On Google:
- Charting Your Direction
- Getting Familiar With KPIs
- Conversion Tracking
- Setting Up Your Conversion Tracking
- Attribution Models & Your Source of Truth
- Getting Your Ass(ets) in Order
- Getting Your Ass(ets) in Order: Messaging
- Getting Your Ass(ets) in Order: Images
- Getting Your Ass(ets) in Order: Videos
- Creating Remarketing Audiences
- Types of Targeting

MODULE 3
Google Search:
- Search Ads and Your Marketing Funnel
- Targeting the RIGHT Keywords
- Conducting Keyword Research
- Leveling-Up with Quality Score
- Segmenting Campaigns
- Structuring Ad Groups
- Search Ad Copy
- Utilizing Search Assets (aka Extensions)
- Manual Bidding v. Smart Bidding
- Building Out Your Search Campaigns
- Optimizing Your Search Campaigns
- Advanced Tools & Tactics
- "Search is Where Google Got Its Start"

MODULE 4
Google Shopping:
- Google Shopping and Your Marketing Funnel
- Merchant Center Overview
- Types of Product Feeds
- Elements of a Product Feed
- Product Reviews
- Google Merchant Center & Promotions
- Google Shopping Bidding
- Building Out Your Google Shopping Campaign
- Google Shopping Optimizations
- "It All Starts With Your Products"

MODULE 5
Performance Max:
- Performance Max and Your Marketing Funnel
- Elements of an Asset Group
- Performance Max Ad Copy & Assets
- Performance Max Strategies & Best Practices
- Performance Max Bidding
- Building Out Your Performance Max Campaign
- Performance Max Optimizations
- "The Machine Will Make It Better Over Time"

MODULE 6
YouTube:
- YouTube and Your Marketing Funnel
- 7 Must Have Elements of a YouTube Video
- 8 Winning YouTube Ad Templates
- Laying the Foundation with Remarketing
- Building Our Remarketing Audiences
- YouTube Remarketing Strategies
- YouTube Bidding Strategies
- Building Out Your YouTube Remarketing Campaign
- Using YouTube for Top of Funnel Ads
- Building Top of Funnel Audiences
- Building Out Your Top of Funnel YouTube Campaign
- YouTube Optimizations
- "It All Starts With Your Video"

MODULE 7
Display & Discovery:
- Display & Discovery and Your Marketing Funnel
- Google Display vs. Google Discovery
- Display and Discovery Campaign Types
- Display and Discovery Ad Types
- Using Display and Discovery for Top of Funnel Ads
- Display and Discovery Bid Strategies
- Crafting Your Message: Display and Discovery Ad Copy
- The Most Important Element of Image Ads: Selecting Your Image!
- Building Out Your Display Remarketing Campaign
- Building Out Your Display Top of Funnel Campaign
- Display Ads Optimizations
- Building Out Your Discovery Remarketing Campaign
- Building Out Your Discovery Top of Funnel Campaign
- Discovery Ads Optimizations

MODULE 8
Using Google For Full Funnel Marketing:
- Putting All the Channels Together
- Full-Funnel Perspective
- Full-Funnel Perspective: Portfolio Metrics
- Balancing the Budget
- ROAS Based Budget Model Walkthrough
- Leveraging Third-Party Tracking Tools
- "Google Ads As a Catalysis To Grow"

Homepage:

https://smartmarketer.com/smart-google-ads/

Screenshots

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