Gerardo Perez - How to Run TikTok Ads

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Foundr - Gerardo Perez - How to Run TikTok Ads | 5.18 GB

What You Get:
PART 1 : ADS THAT SELL
- Module 1: Ads Setup
Understand your business manager, set up your ad account and get your pixel installed.





- Module 2: Campaign Level
Learn how campaigns work, their different objectives and how to structure your first one.

- Module 3: Ad Group
Define what pixel event to optimize for, your targeting interests and set the right budget.

- Module 4: Ad Toolbox
Walkthrough all the different ad types, audience options and different asset tools.

- Module 5: Suggested Setup
Use top of funnel, lookalike audiences and retargeting for low cost conversions.

- Module 6: Campaign Walkthrough & Optimization
Learn how to optimize any campaign based on time, ad spend and conversions.


PART 2: DEVELOPING CREATIVE
- Module 1: The Importance of Creative

Make TikToks not ads, creative best practices and high-converting ad structures.
- Module 2: Winning Ads & Why They Work

Discover the 7 key elements of nearly every winning ad on TikTok and why they work.

- Module 3: Scripting Your Ads
Write your first script and film your first ad using the most successful frameworks.

PART 3: ORGANIC CONTENT
- Module 1: Your Profile
Set up your analytics and learn how to use spark ads through brand profiles.

- Module 2: The TikTok Algorithm
Leverage what the algorithm likes, find top hashtags, brands, and tre

- Module 3: Your Brand On TikTok
Develop your own brand style following 3-4 main content pillars.

Homepage:

https://archive.ph/lnYF1#selection-10927.0-10927.1

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