Advanced Direct Response Editor Training

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Advanced Direct Response Editor Training | 9.87 GB

WHAT YOU GET?
MODULE 1
COURSE OVERVIEW
Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience.





MODULE 2
DIRECT RESPONSE 101
2.1 - What is Direct Response?
2.2 - Why is Direct Response Important
2.3 - Branded Advertising vs. Direct Response

MODULE 3
PRE-REQS TO VIDEO EDITING
3.1 - What you need to get started
3.2 - Responsibilities as a Video Editor
3.3 - 5 Levels of a Performance Creative
3.4 - 5 Stages of Performance Ad Creative

MODULE 4
MASTERING MENTAL & CREATIVE STATES
4.1 - 3 States to Develop
4.2 - How to enter flow state
4.3 - Where to find inspiration
4.4 - 7 Tips to Become a Better Editor

MODULE 5
PRODUCT & CUSTOMER RESEARCH
5.1 - Product Benefit & Features
5.2 - Customer Research
5.3 - Customer Awareness Level
5.4 - Customer Sophistication Level

MODULE 6
PERFORMANCE AD CREATIVE
6.1 - The Truth about Performance Ads
6.2 - Video Ad Frameworks
6.3 - 3 Hook Types
6.4 - 7 Video Ad Types

MODULE 7
ASSET MANAGEMENT
7.1 - How to Organize Your Media Assets
7.2 - How to Create a Digital Asset Manager
7.3 - How to Use Drive Stream

MODULE 8
EDITING VIDEO ADS THAT SELL
8.1 - Video Ad Editing Process (11 Steps)
8.2 - How to Create Modular Clips
8.3 - Assembling Your Timeline
8.4 - Adding Titles, Effects, Colors & Overlays
8.5 - Editing Voice Overs
8.6 - Exporting Hook Variations

BONUS #1
LIVE TRAINING
- How to Be a Better Editor in 2023
- Important Update
- Upcoming Templates
- Q&A

BONUS #2
SCRIPTS, GUIDES & CHEAT SHEETS
Copy & Paste our own video ad script templates we use every day at our creative agency.

Homepage:

https://adsrx.co/products/advanced-direct-response-editor-training

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