Simo Ahava - Google Analytics 4 in Big Query

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Simo Ahava - Google Analytics 4 in Big Query | 9.70 GB

What You Get:
Getting Started
- Setup the BigQuery environment
- Link Google Analytics 4 and Google BigQuery
- Access the course dataset
- Explore the Google Analytics 4 export schema
- Run your first SQL query






Events & Users
- Understand GA4's session and user data models
- Sessionize the event data stream in BigQuery
- Group data by users and different user-based dimensions
- Access user properties
- Learn how to unnest data
- Learn about query costs (and optimization)

Engagement & Retention
- Replicate and customize GA4's sessionization logic
- Use "engagement" as a way to segment data
- Build custom pathing reports to show how users navigate your website
- Build comprehensive event reports and event funnels
- Replicate and customize GA4's retention model
- Integrate Google BigQuery with Google Data Studio

Monetization & Lifetime Value
- Explore the ecommerce event schema in the GA4 data
- Calculate ecommerce metrics
- Explore how GA4 utilizes "items" in ecommerce events
- Build a comprehensive items funnel report
- Calculate and visualize the lifetime value of users

Advanced Queries
- Learn advanced techniques for working with Google BigQuery and Google Analytics 4
- Craft your own concept of an "engaged session"
- Combine GA4 data with other public datasets
- Flatten the GA4 schema to work with relational databases
- And many more.this section is constantly updated with new content

Homepage:

https://www.teamsimmer.com/checkout/ga4-google-bigquery/bq-course-page/

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