Bo0mB0oma Posted March 29, 2019 Report Share Posted March 29, 2019 Digital Transformation: Strategy and Tactics .MP4 | Video: 1280x720, 30 fps® | Audio: AAC, 44100 Hz, 2ch | 2.04 GB Duration: 4.5 hours | Genre: eLearning Video | Language: English The Playbook For Entrepreneurs and Small Businesses What you'll learn A 5-Part Digital Transformation strategy Digital Transformation Tactics How other businesses and entrepreneurs are building online brand The consumer journey and the hidden science behind consumer psychology Much more! Requirements No experience required Suitable for all types of businesses (digital product, physical product, service, B2B, B2C). Description LATEST 2019 VERSION You may be feeling a little overwhelmed, struggling to develop a digital transformation strategy and deciding what action to take, in what order and when, in order to build your online brand. I'm going to break down what you need to do, share the tools you will need, and outline the top platforms you should be using first in order to get the fastest result. By the end of the course, understand the essential framework of a digital transformation strategy and a set of actionable tactics to help you build a powerful online brand. Complete with transcript, workbook, real-world profiles and reference links. You own or lead a small or medium-sized business and want to make an impact online but don't have the deep pockets needed for advertising, fancy platforms, tools or I.T. expertise. Nor do you have massive change-management teams available like the big corporations do. You are an 'old-school' leader finding it difficult to keep pace with the changing digital landscape. You need to create a Digital Strategy but are confused about what strategy to adopt and how to translate strategy into actionable tactics. You operate a small business, either bricks-and-mortar such as a restaurant, gym, garage or real-estate, or you want to sell books, music, art, or other products or services online. You want to know how to get noticed online, build an army of raving fans, and create an insanely powerful traffic-pulling brand for you, your blog, your business, and your products or services, all whilst juggling with your work and family life! Inside the course, you'll learn: A 5-part 'Think Digital' strategy suitable for any type of business The hidden science behind online psychology The consumer buying journey How to build brand identity online A 5-part methodology that translates into tactics. Why digital transformation is essential for all businesses How consumers think and buy in the digital world The hidden science behind online psychology The consumer buying journey The essentials of paid search and paid advertising Key takeaways from the Coca-Cola content strategy How to use gamification to hook consumers to your brand How to manage online reputation How to calculate Return On Investment for your social media activity Why you should focus on relevant data to measure your progress How to use your data to develop actionable insights into your performance The formula for finding or verifying a monetizable audience How to build brand identity online The single most important question you must answer if you want to build an online following How to construct an engaging brand story How to convince your audience that you are for real! A simple process for creating content that entertains and informs your audience What to post online and the 7 types of content you must avoid! A methodology to build influence without getting overwhelmed And much more! Course Format The course is divided into two parts: PART 1: STRATEGY, is about digital transformation strategy. I introduce my simple Think Digital Leadership Model to guide you through the 5 critical thinking areas you need to master for your business to survive and prosper in this digitally connected world. On our journey through this section of the course, we will learn from some major corporations and see how their strategy can easily translate to small businesses. PART 2: TACTICS, addresses the practical implementation of the fundamental building blocks for building a powerful online brand. I will introduce a 5-stage framework and work through examples of developing your signature story, creating content and building an online brand, all without paying for ads! Also included are 10 profiles of real-world solopreneurs and bloggers currently building their brand and monetising online. All the strategies, tips and tools recommended are either free or very cost effective. You can start building your digital strategy and online brand as soon as you complete this course! Who this course is for: You own or lead a small or medium-sized business and want to make an impact online but don't have the deep pockets needed for advertising, fancy platforms, tools or I.T. expertise. Nor do you have massive change-management teams available like the big corporations do. You are an Entrepreneur who wants to know how to get noticed online, build an army of raving fans, and create an insanely powerful traffic-pulling brand for you, your blog, your business, and your products or services, all whilst juggling with life. You need to create a Digital Strategy but are confused about what strategy to adopt and how to translate strategy into actionable tactics. You operate a small business, either bricks-and-mortar such as a restaurant, gym, garage or real-estate, or you want to sell books, music, art, or other products or services online. 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